Tuesday, February 14, 2012



abercromie:

On the left is an add for Abercomie & Fitch, which is a very popular store among American tweens and early teens. It is best know for its jeans. Yet, all of their ads are completely sexual and inappropriate. Often times the models are not even wearing clothes. The message these ads are sending is that you should be super skinny and slutty to be cool which is not true. The ad is simply promoting sex not Abercrombie clothes.

Underneath, is an ad from American Eagle, another store with the same target consumers. This ad is appropriate because both models are fully clothed and happy. This sends a better message and actually promotes wearing American Eagle clothing.

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